"Thank Goodness! At long last, an approach that focuses on the people-motivating aspects of the business of pet dog training. It doesn’t matter how good you are training dogs, if you lack sales savvy and people skills for promotion, few dogs will benefit from your experience and expertise. "
Dr. Ian Dunbar, Founder of APDT
John D. Visconti, CPDT-KA, Author of:
Stand out in a competitive field, learn to compete with viral quick-fixes, big chains, online gimmicks and grow your in-person dog training business through more effective selling!
FETCH MORE DOLLARS
A LIVE WEBINAR
June 25, 2025
4 CEUs
CCPDT & IAABC
Whether you attend the live session or watch the recordings
RATES
$49 / Individual
$39 / Groups 4+
10 AM PST - 3 PM PST including 1 hour break & Q/A
SELLING
COMFORTABLY
WITHOUT THE SLEAZE
​In today’s competitive landscape, dog trainers face more than just business challenges—they’re up against viral “quick-fix” videos, chain stores, and gimmicky promises that overshadow ethical, science-based training.
This eye-opening webinar, led by a true sales professional with 35+ years of experience, will show you how to gain more clients and grow your business while actually enjoying the sales process. You’ll learn science-based sales principles, ethical persuasion techniques, and practical strategies to stand out—not just compete—against other trainers, big-box competition & DIY videos.
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Let’s face it—sales can feel like a dirty word. Many trainers worry it means being pushy, slick, or manipulative. You’ve seen the gimmicks, the scripts, the “always be closing” mentality—and it just doesn’t sit right. But what if sales didn’t have to feel that way at all?
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Designed specifically for dog trainers, in this webinar you'll learn how to confidently talk about your services without selling out your values, or yourself.
No pressure. No pitches. Just real conversations that lead to real clients.
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John D. Visconti,
CPDT-KA
John is a respected leader in the dog training field with over three decades of expertise in business development, sales consulting, and professional education. A former VP of Sales and Operations, as well as Business Relations Chair of the APDT, he is also a columnist for The Chronicle and Barks from the Guild, and the 2018 Maxwell Award-winning author of Fetch More Dollars for Your Dog Training Business.
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He has presented sales training webinars for dog training schools and retail stores and is the founder of Rising Star Dog Training LLC, which he founded over 16 years ago.
John is also the author of Pepper Becoming, a memoir about his journey with a troubled shelter dog. He holds the CPDT-KA credential, is a Licensed Family Paws LLC educator helping expecting parents and families with newborns and young children and dogs, adheres to the CCPDT Code of Ethics, and is committed to positive reinforcement training and continuing education.
He also holds three certifications in human, nonverbal communication and is an award-winning and published songwriter. He lives in North Carolina, where he often plays his guitar—loudly.
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WHAT YOU WILL LEARN
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Use emotional connection to help clients choose you.
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Apply influence science to your sales process.
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Swap sales pitches for authentic conversations.
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Highlight benefits to boost value and conversions.
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Stand out with real-world strategies that work.
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Build trust as the base for lasting sales.
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Ask better questions—listen more than talk.
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Improve website, emails, and calls for engagement.
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Use social proof to boost credibility.
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Turn happy clients into active promoters.
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Clarify and communicate your unique value.
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Sell more than training—sell transformation.
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Get comfortable promoting yourself.
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Bust sales myths and build real confidence.
Q & A
What time does the webinar start?
The presentations run from 10:00 AM–3:00 PM PST, with a 1-hour break in-between.
Local start times: 10 AM PST / 11 AM MST / 12 PM CST / 1 PM EST.
Local Break Time: 12 PM PST / 1 PM MST / 2 PM CST / 3 PM EST.
Local End Time: 3 PM PST / 4 PM MST / 5 PM CST / 6 PM EST.
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Can I watch the recordings afterwards?
Yes! All sessions are recorded and available for 1 full year, whether you attend live or not.
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Are CEUs available?
Absolutely—5 CEUs for CCPDT & IAABC, whether you join live, in person, or watch the recordings.​
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What is the cancellation policy?
Cancel by June 23, 2025 for a full refund. You can also transfer your spot—just email us at info@puppyworks.com.
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How will I know where and when to log in for the livestream?
We’ll be using Zoom. You’ll get login instructions by email one week before the event, plus you'll get a reminder the day before the live webinar. Check your spam/junk folder if you don’t see it.
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How can I access the recordings?
Recordings will be available within 48 hours. We’ll email you the link and password separately once the recording is available.
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