YOU’RE NOT JUST A GREAT DOG TRAINER, YOU’RE SELLING SOLUTIONS!
In today’s competitive market, trainers who thrive aren’t just skilled with dogs, they know how to communicate their value and close the deal. If you’re ready to level up from “great trainer” to “in-demand expert,” this webinar is for you.
FETCH MORE DOLLARS
DR. IAN DUNBAR
FOUNDER OF APDT:
"Thank Goodness! At long last, an approach that focuses on the people-motivating aspects of the business of pet dog training. It doesn’t matter how good you are training dogs, if you lack sales savvy and people skills for promotion, few dogs will benefit from your experience and expertise."
​
ROBIN BENNETT
PAST PRESIDENT APDT:
"I am thrilled to finally see this helpful information…The profession of dog training will benefit from all dog trainers learning the simple selling techniques that John outlines… you also don’t have too give away all your services for free. There is another way and John highlights it…help more clients by learning the techniques John teaches.”
A LIVE WEBINAR
June 25, 2025
TWO 2-HOUR SESSIONS
4.5 CEUs
CCPDT & IAABC
RATES
$49 / Individual
$39 / Groups 4+
CAN'T MAKE THE LIVE SESSIONS?
Watch the recordings afterwards anytime, anywhere for 1 year and still earn CEUs!
WHAT YOU WILL LEARN
Do you freeze up when it’s time to talk money?
Feel awkward “pitching” your services, even though you know you can help?
Wish your business was thriving instead of just scraping by?
We get it!
You became a dog trainer to help dogs and people, not to push services like a used car dealer.
But here’s the truth:
You’re not just training dogs, you’re selling solutions. And if you’re not confident in your sales skills, your business will never reach its full potential.
The good news?
You don’t need a hard-sell script or a fake persona to succeed. In fact, the more real you are, the better.
Join us for this no-fluff, live webinar and learn how to:
-
Sell in a way that feels natural, not pushy
-
Communicate your true value so clients want to hire you
-
Turn awkward sales conversations into confident, authentic ones
-
Stand out from chain stores, quick-fix YouTubers, and DIY gimmicks
Reserve your spot now and start selling in a way that feels as good as your training.
ABOUT THE SPEAKER
John D. Visconti, CPDT-KA
John is a respected leader in the dog training field with over three decades of expertise in business development, sales consulting, and professional education. A former VP of Sales and Operations, as well as Business Relations Chair of the APDT, he is also a columnist for The Chronicle and Barks from the Guild, and the 2018 Maxwell Award-winning author of Fetch More Dollars for Your Dog Training Business.
​
He has presented sales training webinars for dog training schools and retail stores and is the founder of Rising Star Dog Training LLC, which he founded over 16 years ago.
John is also the author of Pepper Becoming, a memoir about his journey with a troubled shelter dog. He holds the CPDT-KA credential, is a Licensed Family Paws LLC educator helping expecting parents and families with newborns and young children and dogs, adheres to the CCPDT Code of Ethics, and is committed to positive reinforcement training and continuing education.
He also holds three certifications in human, nonverbal communication and is an award-winning and published songwriter. He lives in North Carolina, where he often plays his guitar—loudly.
​
Q & A
What time does the webinar start?
The webinar is approximately 5 hours long, with a 1-hour break in-between.
Local start times: 10 AM Pacific / 11 AM Mountain / 12 PM Central / 1 PM Eastern.
Local Break Time: 12 PM Pacific / 1 PM Mountain / 2 PM Central / 3 PM Eastern.
Local End Time: 3 PM Pacific / 4 PM Mountain / 5 PM Central / 6 PM Eastern.
​​
Can I watch the recordings afterwards?
Yes! All sessions are recorded and available for 1 full year, whether you attend live or not. Watch it anytime, anywhere & as often as your like and still earn CEUs.
​
Are CEUs available?
Absolutely, 4.5 CEUs for CCPDT & IAABC, whether you join live, in person, or watch the recordings.​
​
What is the cancellation policy?
Cancel anytime prior to the live event for a full refund!
​
How will I know where and when to log in for the livestream?
We’ll be using Zoom. You’ll get login instructions by email one week before the event, plus you'll get a reminder the day before the live webinar. Check your spam/junk folder if you don’t see it.
​
How can I access the recordings?
Recordings will be available within 48 hours. We’ll email you the link and password separately once the recording is available.
​
